Consumer Psychology: A Life Span Developmental Approach (Bog, Paperback / softback, Engelsk) af Brian M. Young

Consumer Psychology: A Life Span Developmental Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Brian M. Young



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This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Brian M. Young
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover Reprint of the Original 1st 2018 ed.
Udgivelsesdato 26-01-2019
Første udgivelsesår 2019
Illustrationer XII, 354 p.
Originalsprog Switzerland
Sideantal 354
Indbinding Paperback / softback
Forlag Springer Nature Switzerland AG
Sideoplysninger 354 pages, XII, 354 p.
Mål 210 x 148
ISBN-13 / EAN-13 9783030081294