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Forventes på lager: 16-07-2018
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.
| Forlag | Springer International Publishing AG |
| Forfatter | Brian M. Young |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2018 ed. |
| Udgivelsesdato | 16-07-2018 |
| Første udgivelsesår | 2018 |
| Illustrationer | XII, 354 p. |
| Originalsprog | Switzerland |
| Sideantal | 354 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 354 pages, XII, 354 p. |
| Mål | 156 x 219 x 28 |
| ISBN-13 / EAN-13 | 9783319909103 |