Consumer Psychology: A Life Span Developmental Approach (Bog, Hardback, Engelsk) af Brian M. Young

Consumer Psychology: A Life Span Developmental Approach

(Bog, Hardback, Engelsk)
Forfatter: Brian M. Young



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Beskrivelse

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Brian M. Young
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2018 ed.
Udgivelsesdato 16-07-2018
Første udgivelsesår 2018
Illustrationer XII, 354 p.
Originalsprog Switzerland
Sideantal 354
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 354 pages, XII, 354 p.
Mål 156 x 219 x 28
ISBN-13 / EAN-13 9783319909103