Consumer Responses to Corporate Responsibility and Branding: The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
(Bog, Paperback / softback, Engelsk)
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783658479152
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Beskrivelse
mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.
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| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Forfatter | Lukas Zimmer |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 13-04-2025 |
| Første udgivelsesår | 2025 |
| Serie | Handel und Internationales Marketing Retailing and International Marketing |
| Illustrationer | 25 Illustrations, black and white; XXVII, 197 p. 25 illus. Textbook for German language market. |
| Originalsprog | Germany |
| Sideantal | 197 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 197 pages, 25 Illustrations, black and white; XXVII, 197 p. 25 illus. Textbook for German language m |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783658479152 |