Consumer Voice: The Democratization of Consumption Markets in the Digital Age (Bog, Hardback, Engelsk) af S. Umit Kucuk
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salg og marketing
  5. Consumer Voice: The Democratization of Consumption Markets in...

Consumer Voice: The Democratization of Consumption Markets in the Digital Age

(Bog, Hardback, Engelsk)
Forfatter: S. Umit Kucuk
Forlag: Springer Nature Switzerland AG

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter S. Umit Kucuk
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2020
Udgivelsesdato 02-09-2020
Første udgivelsesår 2020
Illustrationer 1 Illustrations, color; 7 Illustrations, black and white
Originalsprog Switzerland
Sideantal 126
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 126 pages, 1 Illustrations, color; 7 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030539825