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Brand Hate: Navigating Consumer Negativity in the Digital World (Bog, Hardback, Engelsk)
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. The book defines consumer brand hate... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Brand Hate: Navigating Consumer Negativity in the Digital World (Bog, Paperback / softback, Engelsk)
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. The book defines consumer brand hate... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Visualizing Marketing: From Abstract to Intuitive (Bog, Hardback, Engelsk)
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Visualizing Marketing: From Abstract to Intuitive (Bog, Paperback / softback, Engelsk)
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Consumer Voice: The Democratization of Consumption Markets in the Digital Age (Bog, Hardback, Engelsk)
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
