Visualizing Marketing: From Abstract to Intuitive (Bog, Paperback / softback, Engelsk) af S. Umit Kucuk
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Visualizing Marketing: From Abstract to Intuitive

(Bog, Paperback / softback, Engelsk)
Forfatter: S. Umit Kucuk
Visualizing Marketing: From Abstract to Intuitive
Forlag: Springer International Publishing AG

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Beskrivelse

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter S. Umit Kucuk
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Second Edition 2023
Udgivelsesdato 23-03-2024
Første udgivelsesår 2024
Serie Palgrave Studies in Marketing, Organizations and Society
Illustrationer 50 Illustrations, color; 36 Illustrations, black and white; XV, 300 p. 86 illus., 50 illus. in color.
Originalsprog Switzerland
Sideantal 300
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 300 pages, 50 Illustrations, color; 36 Illustrations, black and white; XV, 300 p. 86 illus., 50 illu
Mål 210 x 148
ISBN-13 / EAN-13 9783031182174