S. Umit Kucuk Forfatter
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Brand Hate: Navigating Consumer Negativity in the Digital World (Bog, Paperback / softback, Engelsk)
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. The book defines consumer brand hate... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Visualizing Marketing: From Abstract to Intuitive (Bog, Paperback / softback, Engelsk)
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.
Levering: Skaffevare (forvent 14 - 30 hverdage)
