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Contemporary Issues in Green and Ethical Marketing

(Bog, Hardback, Engelsk)
Contemporary Issues in Green and Ethical Marketing
Forlag: Taylor & Francis Ltd

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Beskrivelse

Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-11-2013
Første udgivelsesår 2013
Serie Key Issues in Marketing Management
Illustrationer 65 Tables, black and white; 16 Line drawings, black and white; 5 Halftones, black and white
Fagredaktør Morven G. (University of Salford McEachern, Marylyn (Coventry University Carrigan
Originalsprog United Kingdom
Sideantal 352
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 352 pages, 65 Tables, black and white; 16 Line drawings, black and white; 5 Halftones, black and whi
Mål 246 x 174
ISBN-13 / EAN-13 9780415723824