Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Deci... (Bog, Hardback, Engelsk) af Rajagopal
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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

(Bog, Hardback, Engelsk)
Forfatter: Rajagopal
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
Forlag: Springer Nature Switzerland AG

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Beskrivelse

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Rajagopal
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 25-02-2019
Første udgivelsesår 2019
Illustrationer 1 Illustrations, color; 15 Illustrations, black and white; XXI, 277 p. 16 illus., 1 illus. in color.
Originalsprog Switzerland
Sideantal 277
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 277 pages, 1 Illustrations, color; 15 Illustrations, black and white; XXI, 277 p. 16 illus., 1 illus
Mål 210 x 148
ISBN-13 / EAN-13 9783030119102