Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Com... (Bog, Hardback, Engelsk)

Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Communities and Social Media Engagement

(Bog, Hardback, Engelsk)



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By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.

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Forlag Springer Nature Switzerland AG
Forfatter Roxana D. Maiorescu-Murphy
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2020 ed.
Udgivelsesdato 14-11-2019
Første udgivelsesår 2019
Illustrationer 3 Illustrations, black and white; IX, 214 p. 3 illus.
Originalsprog Switzerland
Sideantal 214
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 214 pages, 3 Illustrations, black and white; IX, 214 p. 3 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783030299439