1. Forside
  2. Bøger
  3. Engelske bøger
  4. Reklame
  5. Cracking the Ad Code

Cracking the Ad Code

(Bog, Paperback / softback, Engelsk)
Forfattere: Jacob (Hebrew University of Jerusalem) Goldenberg, Amnon Levav, David (Hebrew University of Jerusalem) Mazursky, Sorin (Hebrew University of Jerusalem) Solomon
Cracking the Ad Code
Forlag: Cambridge University Press

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Reklame
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Cambridge University Press
Forfattere Jacob (Hebrew University of Jerusalem) Goldenberg, Amnon Levav, David (Hebrew University of Jerusalem) Mazursky, Sorin (Hebrew University of Jerusalem) Solomon
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-04-2009
Første udgivelsesår 2009
Illustrationer 131 Halftones, unspecified
Originalsprog United Kingdom
Sideantal 178
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 178 pages, 131 Halftones, unspecified
Mål 247 x 174 x 10
ISBN-13 / EAN-13 9780521675970