Creating Value with Data Analytics in Marketing: Mastering Data Science (Bog, Paperback / softback, Engelsk) af Peter C. Verhoef
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Creating Value with Data Analytics in Marketing: Mastering Data Science

(Bog, Paperback / softback, Engelsk)
Forfattere: Peter C. Verhoef, Edwin Kooge, Natasha (Metriclab Big Data Analytics Walk, Jaap E. Wieringa
Creating Value with Data Analytics in Marketing: Mastering Data Science
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Peter C. Verhoef, Edwin Kooge, Natasha (Metriclab Big Data Analytics Walk, Jaap E. Wieringa
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 08-11-2021
Første udgivelsesår 2021
Serie Mastering Business Analytics
Illustrationer 7 Tables, color; 205 Line drawings, color; 205 Illustrations, color
Originalsprog United Kingdom
Sideantal 314
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 314 pages, 7 Tables, color; 205 Line drawings, color; 205 Illustrations, color
Mål 173 x 245 x 20
ISBN-13 / EAN-13 9780367819798