Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market
(Bog, Paperback / softback, Engelsk)
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783031235733
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Beskrivelse
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
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Alle detaljer
| Forlag | Springer International Publishing AG |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2023 |
| Udgivelsesdato | 12-02-2023 |
| Første udgivelsesår | 2023 |
| Serie | SpringerBriefs in Business |
| Illustrationer | 1 Illustrations, black and white |
| Fagredaktør | Sarka Zapletalova, Halina Starzyczna |
| Originalsprog | Switzerland |
| Sideantal | 108 |
| Indbinding | Paperback / softback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 108 pages, 1 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783031235733 |