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Customer Engagement in Theory and Practice: A Marketing Management Perspective

(Bog, Hardback, Engelsk)
Forfatter: Katarzyna Zyminkowska
Customer Engagement in Theory and Practice: A Marketing Management Perspective
Forlag: Springer Nature Switzerland AG

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Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Katarzyna Zyminkowska
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 08-03-2019
Første udgivelsesår 2019
Illustrationer 22 Illustrations, color; 23 Illustrations, black and white
Originalsprog Switzerland
Sideantal 159
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 159 pages, 22 Illustrations, color; 23 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783030116767