Customer Engagement Marketing
(Bog, Hardback, Engelsk)
Beskrivelse
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
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Alle detaljer
| Forlag | Springer International Publishing AG |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2018 |
| Udgivelsesdato | 06-09-2017 |
| Første udgivelsesår | 2017 |
| Illustrationer | 7 Illustrations, color; 14 Illustrations, black and white |
| Fagredaktør | Robert W. Palmatier, V. Kumar, Colleen M. Harmeling |
| Originalsprog | Switzerland |
| Sideantal | 328 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 328 pages, 7 Illustrations, color; 14 Illustrations, black and white |
| Mål | 158 x 220 x 27 |
| ISBN-13 / EAN-13 | 9783319619842 |