Customer Loyalty and Success
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349395125
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Beskrivelse
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | J. Lynch |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 1995 |
| Udgivelsesdato | 19-06-1995 |
| Første udgivelsesår | 1995 |
| Illustrationer | XIV, 292 p. |
| Originalsprog | United Kingdom |
| Sideantal | 292 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 292 pages, XIV, 292 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781349395125 |