Customer Relationship Management in Electronic Markets (Bog, Paperback / softback, Engelsk)
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Customer Relationship Management in Electronic Markets

(Bog, Paperback / softback, Engelsk)
Forfattere: Gopalkrishnan R (Florida Atlantic Univ Iyer, David Bejou
Customer Relationship Management in Electronic Markets
Forlag: Taylor & Francis Inc

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Beskrivelse

Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek in the virtual marketplace and to serve their best interests.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Gopalkrishnan R (Florida Atlantic Univ Iyer, David Bejou
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 27-04-2004
Første udgivelsesår 2004
Originalsprog United States
Sideantal 124
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 124 pages
Mål 212 x 152
ISBN-13 / EAN-13 9780789019455