Data-driven Retailing: A Non-technical Practitioners' Guide
(Bog, Hardback, Engelsk)
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783031129612
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Beskrivelse
Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.
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| Forlag | Springer International Publishing AG |
| Forfatter | Louis-Philippe Kerkhove |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2022 ed. |
| Udgivelsesdato | 06-10-2022 |
| Første udgivelsesår | 2022 |
| Serie | Management for Professionals |
| Illustrationer | 9 Illustrations, color; 44 Illustrations, black and white; XV, 257 p. 53 illus., 9 illus. in color. |
| Originalsprog | Switzerland |
| Sideantal | 257 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 257 pages, 9 Illustrations, color; 44 Illustrations, black and white; XV, 257 p. 53 illus., 9 illus. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783031129612 |