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  9. Data-driven Retailing: A Non-technical Practitioners' Guide

Data-driven Retailing: A Non-technical Practitioners' Guide

(Bog, Hardback, Engelsk)
Forfatter: Louis-Philippe Kerkhove
Data-driven Retailing: A Non-technical Practitioners' Guide
Forlag: Springer International Publishing AG

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Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.

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Forlag Springer International Publishing AG
Forfatter Louis-Philippe Kerkhove
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2022 ed.
Udgivelsesdato 06-10-2022
Første udgivelsesår 2022
Serie Management for Professionals
Illustrationer 9 Illustrations, color; 44 Illustrations, black and white
Originalsprog Switzerland
Sideantal 257
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 257 pages, 9 Illustrations, color; 44 Illustrations, black and white
Mål 235 x 155
ISBN-13 / EAN-13 9783031129612