Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Di... (Bog, Paperback / softback, Engelsk)
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Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption

(Bog, Paperback / softback, Engelsk)
Forfatter: Royce Yuen
Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
Forlag: Taylor & Francis Ltd

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Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Royce Yuen
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 01-06-2021
Første udgivelsesår 2021
Illustrationer 15 Line drawings, black and white; 65 Halftones, black and white; 80 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 234
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 234 pages, 15 Line drawings, black and white; 65 Halftones, black and white; 80 Illustrations, black
Mål 233 x 158 x 17
ISBN-13 / EAN-13 9781138802674