Decoding Coca-Cola: A Biography of a Global Brand
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367642204
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Beskrivelse
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
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| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-08-2022 |
| Første udgivelsesår | 2022 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 5 Tables, black and white |
| Fagredaktør | Robert (RMIT Crawford, Linda (RMIT University Brennan, Susie (University of Technology Khamis |
| Originalsprog | United Kingdom |
| Sideantal | 240 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 240 pages, 5 Tables, black and white |
| Mål | 155 x 234 x 21 |
| ISBN-13 / EAN-13 | 9780367642204 |