Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competi... (Bog, Hardback, Engelsk) af T. Calkins
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Forretningsstrategier
  5. Konkurrence i erhvervslivet
  6. Salg og marketing
  7. Defending Your Brand: How Smart Companies use Defensive...

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

(Bog, Hardback, Engelsk)
Forfatter: T. Calkins
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Forlag: Palgrave Macmillan

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Forretningsstrategier Konkurrence i erhvervslivet Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Palgrave Macmillan
Forfatter T. Calkins
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-10-2012
Første udgivelsesår 2012
Illustrationer IX, 294 p.
Originalsprog United Kingdom
Sideantal 294
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 294 pages, IX, 294 p.
Mål 239 x 165 x 27
ISBN-13 / EAN-13 9780230340343