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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

(Bog, Hardback, Engelsk)
Forfattere: Art (Nova Southeastern University Weinstein, William C. Johnson
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
Forlag: Taylor & Francis Ltd

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Beskrivelse

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Art (Nova Southeastern University Weinstein, William C. Johnson
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 23-05-2019
Første udgivelsesår 2019
Serie Routledge Revivals
Originalsprog United Kingdom
Sideantal 388
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 388 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367230180