Differentiation Strategy: Winning Customers by Being Different (Bog, Hardback, Engelsk) af Kevin Holt

Differentiation Strategy: Winning Customers by Being Different

(Bog, Hardback, Engelsk)
Forfatter: Kevin Holt

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Beskrivelse

This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Kevin Holt
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-06-2022
Første udgivelsesår 2022
Illustrationer 6 Tables, color; 3 Tables, black and white; 54 Line drawings, color; 12 Line drawings, black and white; 14 Halftones, color; 1 Halftones, black and white; 68 Illustrations, color; 13 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 190
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 190 pages, 6 Tables, color; 3 Tables, black and white; 54 Line drawings, color; 12 Line drawings, bl
Mål 254 x 178
ISBN-13 / EAN-13 9781032222363