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Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey

(Bog, Hardback, Engelsk)
Forfattere: Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey
Forlag: Springer Fachmedien Wiesbaden

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Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles.

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Forlag Springer Fachmedien Wiesbaden
Forfattere Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-03-2025
Første udgivelsesår 2025
Serie Business Guides on the Go
Illustrationer 11 Illustrations, black and white
Originalsprog Germany
Sideantal 169
Indbinding Hardback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 169 pages, 11 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783658470999