Digital and Social Media Marketing: A Results-Driven Approach

(Bog, Hardback, Engelsk)

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Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 13-08-2024
Første udgivelsesår 2024
Illustrationer 46 Tables, color; 115 Line drawings, color; 18 Halftones, color; 133 Illustrations, color
Fagredaktør Aleksej Heinze, Gordon Fletcher, Ana (City College Cruz, Alex (University of Chester Fenton
Originalsprog United Kingdom
Sideantal 362
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 362 pages, 46 Tables, color; 115 Line drawings, color; 18 Halftones, color; 133 Illustrations, color
Mål 234 x 156
ISBN-13 / EAN-13 9781032444390