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Digital Luxury: Transforming Brands and Consumer Experiences

(Bog, Hardback, Engelsk)
Forfatter: Wided Batat
Digital Luxury: Transforming Brands and Consumer Experiences
Forlag: SAGE Publications Ltd

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Beskrivelse

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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Alle detaljer

Forlag SAGE Publications Ltd
Forfatter Wided Batat
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 27-05-2019
Første udgivelsesår 2019
Originalsprog United Kingdom
Sideantal 280
Indbinding Hardback
Forlag SAGE Publications Ltd
Sideoplysninger 280 pages
Mål 178 x 248 x 18
ISBN-13 / EAN-13 9781526458933