Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers
(Bog, Hardback, Engelsk)
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783031695179
- Se flere detaljer ▼
Bemærk: Kan ikke leveres før jul.
Beskrivelse
This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Springer International Publishing AG |
| Forfatter | Klaus Solberg Soilen |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2024 ed. |
| Udgivelsesdato | 03-12-2024 |
| Første udgivelsesår | 2024 |
| Serie | Springer Texts in Business and Economics |
| Illustrationer | 67 Illustrations, black and white; XXIX, 457 p. 67 illus. |
| Originalsprog | Switzerland |
| Sideantal | 457 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 457 pages, 67 Illustrations, black and white; XXIX, 457 p. 67 illus. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783031695179 |