Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
(Bog, Paperback / softback, Engelsk)
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783031245930
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Beskrivelse
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.
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| Forlag | Springer International Publishing AG |
| Forfatter | Frank Frohmann |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2023 ed. |
| Udgivelsesdato | 05-03-2024 |
| Første udgivelsesår | 2024 |
| Serie | Management for Professionals |
| Illustrationer | 1 Illustrations, color; 48 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 338 |
| Indbinding | Paperback / softback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 338 pages, 1 Illustrations, color; 48 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783031245930 |