Digital Public Relations and Marketing Communication Trends in Africa (Bog, Hardback, Engelsk)
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Digital Public Relations and Marketing Communication Trends in Africa

(Bog, Hardback, Engelsk)
Digital Public Relations and Marketing Communication Trends in Africa
Forlag: Taylor & Francis Ltd

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Afrika E-handel: forretningsmæssige aspekter PR Regionale studier Regionalgeografi Reklame Økonomi
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Beskrivelse

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 07-06-2024
Første udgivelsesår 2024
Serie Routledge New Directions in PR & Communication Research
Illustrationer 19 Tables, black and white; 10 Line drawings, black and white; 6 Halftones, black and white; 16 Illustrations, black and white
Fagredaktør Anne W. Njathi, Brandi Watkins
Originalsprog United Kingdom
Sideantal 214
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 214 pages, 19 Tables, black and white; 10 Line drawings, black and white; 6 Halftones, black and whi
Mål 234 x 156
ISBN-13 / EAN-13 9781032689616