Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Cons... (Bog, Hardback, Engelsk)

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers

(Bog, Hardback, Engelsk)
Forfatter: Anna Cabigiosu



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The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Anna Cabigiosu
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2020 ed.
Udgivelsesdato 14-07-2020
Første udgivelsesår 2020
Serie Palgrave Advances in Luxury
Illustrationer 1 Illustrations, color; 2 Illustrations, black and white; IX, 249 p. 3 illus., 1 illus. in color.
Originalsprog Switzerland
Sideantal 249
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 249 pages, 1 Illustrations, color; 2 Illustrations, black and white; IX, 249 p. 3 illus., 1 illus. i
Mål 210 x 148
ISBN-13 / EAN-13 9783030488093