Doing Semiotics: A Research Guide for Marketers at the Edge of Culture (Bog, Hardback, Engelsk) af Laura R. (President Oswald

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

(Bog, Hardback, Engelsk)

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Beskrivelse

Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.

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Alle detaljer

Forlag Oxford University Press
Forfatter Laura R. (President Oswald
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-06-2020
Første udgivelsesår 2020
Originalsprog United Kingdom
Sideantal 256
Indbinding Hardback
Forlag Oxford University Press
Sideoplysninger 256 pages
Mål 240 x 165 x 22
ISBN-13 / EAN-13 9780198822028