1. Forside
  2. Bøger
  3. Engelske bøger
  4. Reklame
  5. Medier, underholdning,...
  6. Effective Advertising: Understanding When, How, and Why...

Effective Advertising: Understanding When, How, and Why Advertising Works

(Bog, Hardback, Engelsk)
Forfatter: Gerard J. Tellis
Effective Advertising: Understanding When, How, and Why Advertising Works
Forlag: SAGE Publications Inc

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Medier, underholdning, informationsbranchen og kommunikationserhverv Reklame
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

Læsernes anmeldelser (0)

Alle detaljer

Forlag SAGE Publications Inc
Forfatter Gerard J. Tellis
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 21-01-2004
Første udgivelsesår 2004
Serie Marketing for a New Century
Originalsprog United States
Sideantal 216
Indbinding Hardback
Forlag SAGE Publications Inc
Sideoplysninger 216 pages
Mål 228 x 152
ISBN-13 / EAN-13 9780761922520