Energy Branding: Harnessing Consumer Power
(Bog, Hardback, Engelsk)
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783319571973
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Beskrivelse
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.
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| Forlag | Springer International Publishing AG |
| Forfatter | Friðrik Larsen |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2017 |
| Udgivelsesdato | 21-06-2017 |
| Første udgivelsesår | 2017 |
| Illustrationer | 4 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 173 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 173 pages, 4 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783319571973 |