Environmental Marketing: Strategies, Practice, Theory, and Research (Bog, Paperback / softback, Engelsk) af William Winston
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Environmental Marketing: Strategies, Practice, Theory, and Research

(Bog, Paperback / softback, Engelsk)
Forfattere: William Winston, Alma T Mintu-Wimsatt
Environmental Marketing: Strategies, Practice, Theory, and Research
Forlag: Taylor & Francis Inc

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Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere William Winston, Alma T Mintu-Wimsatt
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 07-01-1997
Første udgivelsesår 1997
Originalsprog United States
Sideantal 438
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 438 pages
Mål 211 x 153 x 24
ISBN-13 / EAN-13 9781560249283