Essentials of International Marketing

(Bog, Paperback / softback, Engelsk)
Forfatter: Donald L. Brady

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Beskrivelse

Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Donald L. Brady
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-08-2010
Første udgivelsesår 2010
Illustrationer exhibits, glossary, bibliographic references, company index, subject index
Originalsprog United Kingdom
Sideantal 432
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 432 pages
Mål 246 x 189
ISBN-13 / EAN-13 9780765624758