Ethnic Marketing: Theory, Practice and Entrepreneurship (Bog, Paperback / softback, Engelsk)

Ethnic Marketing: Theory, Practice and Entrepreneurship

(Bog, Paperback / softback, Engelsk)
Forfattere: Guilherme (University of Newcastle Pires, John Stanton

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Beskrivelse

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Guilherme (University of Newcastle Pires, John Stanton
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-12-2020
Første udgivelsesår 2020
Serie Routledge Studies in Marketing
Originalsprog United Kingdom
Sideantal 374
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 374 pages
Mål 153 x 228 x 32
ISBN-13 / EAN-13 9780367732172