Ethnography in International Business: Learning from the Field (Bog, Hardback, Engelsk)
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  8. Ethnography in International Business: Learning from the Field

Ethnography in International Business: Learning from the Field

(Bog, Hardback, Engelsk)
Forfatter: Mary Yoko (San Jose State University Brannen
Ethnography in International Business: Learning from the Field
Forlag: Cambridge University Press

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Understanding how culture impacts international business is crucial for organizational learning, growth and renewal. This coursebook, replete with examples from everyday organizational life, is an invaluable ethnographic resource for researchers, teachers, organizational consultants, and global strategic managers in international business.

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Forlag Cambridge University Press
Forfatter Mary Yoko (San Jose State University Brannen
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 09-10-2025
Første udgivelsesår 2025
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 400
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 400 pages, Worked examples or Exercises
ISBN-13 / EAN-13 9781009224963