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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

(Bog, Paperback / softback, Engelsk)
European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior
Forlag: Taylor & Francis Ltd

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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 27-05-2024
Første udgivelsesår 2024
Serie Routledge Studies in Marketing
Illustrationer 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white
Fagredaktør Malgorzata (Dept. of Intnl Management Bartosik-Purgat, Nela (Dept. of Business Filimon
Originalsprog United Kingdom
Sideantal 200
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 200 pages, 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w
Mål 231 x 157 x 15
ISBN-13 / EAN-13 9781032204666