Evaluating Public Communication: Exploring New Models, Standards, and Best Practice (Bog, Hardback, Engelsk) af Jim MacNamara
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice

(Bog, Hardback, Engelsk)
Forfatter: Jim MacNamara
Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
Forlag: Taylor & Francis Ltd

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Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Jim MacNamara
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-09-2017
Første udgivelsesår 2017
Illustrationer 16 Tables, black and white; 50 Line drawings, black and white; 1 Halftones, black and white
Originalsprog United Kingdom
Sideantal 392
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 392 pages, 16 Tables, black and white; 50 Line drawings, black and white; 1 Halftones, black and whi
Mål 164 x 241 x 27
ISBN-13 / EAN-13 9781138228573