Expanding Disciplinary Space: On the Potential of Critical Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032925639
- Se flere detaljer ▼
Beskrivelse
This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 14-10-2024 |
| Første udgivelsesår | 2024 |
| Serie | Key Issues in Marketing Management |
| Fagredaktør | Douglas Brownlie, Paul Hewer, Mark Tadajewski |
| Originalsprog | United Kingdom |
| Sideantal | 242 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 242 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032925639 |