Experiential Marketing: Case Studies in Customer Experience (Bog, Paperback / softback, Engelsk)
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Experiential Marketing: Case Studies in Customer Experience

(Bog, Paperback / softback, Engelsk)
Forfatter: Wided (B&C Consulting Group) Batat
Experiential Marketing: Case Studies in Customer Experience
Forlag: Taylor & Francis Ltd

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Beskrivelse

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Wided (B&C Consulting Group) Batat
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-12-2020
Første udgivelsesår 2020
Illustrationer 3 Tables, black and white; 26 Line drawings, black and white; 17 Halftones, black and white; 43 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 332
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 332 pages, 3 Tables, black and white; 26 Line drawings, black and white; 17 Halftones, black and whi
Mål 246 x 197 x 29
ISBN-13 / EAN-13 9780367900922