Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products
(Bog, Paperback / softback, Engelsk)
Forlag:
Business Expert Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781606499047
- Se flere detaljer ▼
Beskrivelse
Focuses on the fashion apparel and accessories industry. The book introduces the concept of fashion equity- the value fashion adds to products - a key concept to explain fashion products attractiveness and success, despite their constant renewal.
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Alle detaljer
| Forlag | Business Expert Press |
| Forfatter | Caroline Le Bon |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-10-2014 |
| Første udgivelsesår | 2014 |
| Originalsprog | United States |
| Sideantal | 160 |
| Indbinding | Paperback / softback |
| Forlag | Business Expert Press |
| Sideoplysninger | 160 pages |
| Mål | 229 x 152 x 8 |
| ISBN-13 / EAN-13 | 9781606499047 |