Caroline Le Bon Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products (Bog, Paperback / softback, Engelsk)
Focuses on the fashion apparel and accessories industry. The book introduces the concept of fashion equity- the value fashion adds to products - a key concept to explain fashion products attractiveness and success, despite their constant renewal.
Levering: Skaffevare (forvent 14 - 30 hverdage)
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