Find Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Branding
(Bog, Hardback, Engelsk)
Beskrivelse
Competitive advantage is the core of a winning strategy. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
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| Forlag | Springer International Publishing AG |
| Forfatter | Markku Vierula |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2024 ed. |
| Udgivelsesdato | 29-09-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | XXIII, 145 p. |
| Originalsprog | Switzerland |
| Sideantal | 145 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 145 pages, XXIII, 145 p. |
| Mål | 154 x 217 x 17 |
| ISBN-13 / EAN-13 | 9783031716621 |