Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Bog, Hardback, Engelsk)
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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption

(Bog, Hardback, Engelsk)
Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
Forlag: Taylor & Francis Inc

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This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

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Alle detaljer

Forlag Taylor & Francis Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 25-06-2019
Første udgivelsesår 2019
Serie Routledge Interpretive Marketing Research
Illustrationer 8 Tables, black and white; 10 Line drawings, black and white; 38 Halftones, black and white; 48 Illustrations, black and white
Fagredaktør Wided (B&C Consulting Group) Batat
Originalsprog United States
Sideantal 268
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 268 pages, 8 Tables, black and white; 10 Line drawings, black and white; 38 Halftones, black and whi
Mål 164 x 242 x 16
ISBN-13 / EAN-13 9780815396352