Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Bog, Paperback / softback, Engelsk)
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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption

(Bog, Paperback / softback, Engelsk)
Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
Forlag: Taylor & Francis Ltd

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Beskrivelse

This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-03-2021
Første udgivelsesår 2021
Serie Routledge Interpretive Marketing Research
Fagredaktør Wided (B&C Consulting Group) Batat
Originalsprog United Kingdom
Sideantal 268
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 268 pages
Mål 156 x 235 x 23
ISBN-13 / EAN-13 9780367727178