Albert N. Greco Forfatter
-
The Growth of the Scholarly Publishing Industry in the U.S.: A Business History of a Changing Marketplace, 1939–1946 (Bog, Hardback, Engelsk)
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020 (Bog, Hardback, Engelsk)
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies (Bog, Hardback, Engelsk)
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries (Bog, Hardback, Engelsk)
This book analyzes the complex relationships between the US government... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
