Andrew (Nottingham University Business School Smith Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Consumer Behaviour and Analytics (Bog, Hardback, Engelsk)
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Consumer Behaviour and Analytics (Bog, Paperback / softback, Engelsk)
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and... Læs mere
Levering: 6 - 9 hverdage -
Consumer Decision-Making, Analytics and AI (Bog, Hardback, Engelsk)
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
