Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
This accessible textbook in the Routledge Intertext series is offers students hands-on practical experience of textual analysis focused on language and technology. Written in a... Læs mere
Doing English Language provides a concise, lively and accessible introduction to the field of English Language studies for readers who have little or no prior... Læs mere
This accessible textbook in the Routledge Intertext series is offers students hands-on practical experience of textual analysis focused on language and technology. Written in a... Læs mere
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Doing English Language provides a concise, lively and accessible introduction to the field of English Language studies for readers who have little or no prior... Læs mere
Explores how social contexts affect language use, based around the skills specified in the assessment objectives for AS and A2 level English.
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.