Bertil Hulten Forfatter
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Sensory Marketing: An Introduction (Bog, Hardback, Engelsk)
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience... Læs mere
Levering: Print on Demand (forvent 14 - 30 hverdage) -
Sensory Marketing: Theoretical and Empirical Grounds (Bog, Hardback, Engelsk)
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
